Friday, July 4, 2008

Ad promotes team formerly known as Sonics



As a Sonics fan I hate this ad. But if I woke today in Oklahoma City to read the daily newspaper I'd stop, look and smile.
The photo of Seattle Coach P.J. Carlesimo and Kevin Durant plus the bold block letters that spell: "The NBA is coming to town" get the attention of pro basketball fans and cause them to read the rest of the ad.
The call to action is clear and effective. Look in Sunday's Oklahoman to learn what you need to know about the team formerly known as the Sonics.
I'm sure thousands of Oklahomans will do just that.

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