The lady in the ad is screaming for joy because Jetson's in Ft. Pierce, Florida is offering 25% off matching pairs of Whirlpool front loaders.
Style points for the look and layout. The signal is clear. And the big bold benefit headline jumps off the page.
Unfortunately the message is short on proof. 25% off what? Add the regular price and the savings-- provided the specifics prove it's a smoking hot deal-- and response will spike.
Otherwise, it's just another pretty ad.
