Take Your Sweetie to Tahiti

Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to somethine snappy and bold the phone numbers so they are easier to spot.

Keep your business top of mind

Quick, name a Hair Salon in Norman, Oklahoma. Being Top of Mind means more customers will prefer your firm to the competition.

Small space ads like this one-- especially when they run every day-- leave a lasting impression on consumers. The repetition that comes with frequency will grow your name awareness. Watch your sales soar. Best of all you see more new customers, repeat customers and referrals and without offering big discounts to get them in the door.

I like this one for the pretty face with her trendy style. Better to put a big benefit headline at the top and move the name to the bottom. Address and phone can be set smaller. Do this so more people will pause to read it and remember your name.

Campbell's ad sells less salt

This newspaper ad is suitable for framing.

What a beautiful ad from Campbell's promoting its low salt Tomato Soup. Ran to day in the News Tribune (Tacoma, Wa.).

See how they used blue skies, clear seas and the shell to show that the world's best sea salt let's them use less salt to make their tasty soup.

Powerful branding for this time of year.

How much is 25% off?

The lady in the ad is screaming for joy because Jetson's in Ft. Pierce, Florida is offering 25% off matching pairs of Whirlpool front loaders.

Style points for the look and layout. The signal is clear. And the big bold benefit headline jumps off the page.

Unfortunately the message is short on proof. 25% off what? Add the regular price and the savings-- provided the specifics prove it's a smoking hot deal-- and response will spike.

Otherwise, it's just another pretty ad.

No one beats Walmart

Rarely do you see a display ad in newspapers for Walmart. This one is bound to deliver strong response.

Full page format makes the message loud and clear. Instantly you know Coke products are priced to sell with a bold promise that no one beats Walmart's "unbeatable prices."

$4.98 for a case of Coke. Wow. That's scary.

And in case the competition is thinking of going lower? Walmart is willing to match any local competitor's printed ad.

With ads like this the product will be flying off the shelves.

Home buyers respond to $8000 tax credit

With the Dec. 1 deadline looming for the government's $8000 tax credit, response will be high for ads like this one from ReMax in Knoxville, Tn.

This leaderboard's simple design and strong call to action-- see if you qualify... click here-- means more people will see it and respond.

The ReMax balloon and logo add credibility to the offer.

Certain restrictions apply and driving consumers to the ReMax website solves the impossible task of showing all of the details in the 728 x 90 space.

Buy plenty of impressions and expect a higher than average click through rate with this one.

What's bugging your business?

Do you know what's bugging your business? Better call Kennedy and Coe. That's what many biz owners may do after seeing this cleverly designed and written ad message from the Kansas based CPA firm.

The blood sucking mosquito gets our attention for it's not what we expected as we read the pages of the Wichita (Ks.) Eagle. The headline makes us laugh because even if you don't know a lick of Latin you can translate "drained profits."

The balance of the ad copy reassures the potential client that the answers to their problems may be a phone call a way.

What are you waiting for? Pick up the phone!