Sunday, January 24, 2010

Big Screen TV promotion is a big winner


Nearly everyone will watch the Super Bowl on a Big Screen TV.

Rooms To Go does a super job of bundling Samsung's Ultra Slim HDTV with purchase of living room sets in a variety of price ranges.

Expect a surge in business for this retailer with the big game just a few weeks away.

By the way-- this display ad jumps off the page with its strong signal, benefit and proof. I like the bright colors and the careful use of white space.,

Sunday, January 3, 2010

A little Vuitton


A simple silhouette sells thousands of purses, time pieces and other fashion items that are synonymous with the name Louis Vuitton. My young adult daughter carries a LV handbag. She likes the way it makes her feel.
This ad that ran in the Dallas Morning News boosts the branding that makes LV one of the most recognizable in the world. Sold exclusively in Louis Vuitton stores. They want you to call or visit their website.
I'll bet that lots of people did.

Sunday, December 6, 2009

Wow, W. Dallas Victory


Whatever, whenever. Who could ask for more?
Well, take a look at this striking full page, full color ad for W. Dallas Victory Residences....
Where you will discover the wow factor that comes in living in one of the nation's most dynamic urban neighborhoods. The image instantly sells the warmth and the view. Well written ad copy transforms casual interest to desire for more. With phone and website contact info you know it's time to act. Before they are all gone.

Sunday, November 29, 2009

Enter to win nets results


Can't miss the excitement in this 300x250 for Excalibur in Las Vegas.
Newspaper websites across the country seem to carry this one that offers an enter to win for a chance to experience New Year's Eve in Party Town, USA.
Her smiling face and raised glass call to any and all who are interested in a chance to win.
Graphics in this ad are sin-sational.

Sunday, November 22, 2009

Picture yourself playing Pinehurst


So you are flipping through the pages of The New Observer (Raleigh, NC) and you happen upon this handsome b&w ad. Almost all will pause to read the headline but avid golfers will dream of standing over a putt on Pinehurst No. 2.
Kudos for the designers for choosing to use the photo to fill the ad space. I also like the artful way the headline and ad copy tell the story without detracting from the scene.
The price isn't cheap-- $222 per person per night for room, breakfast and a round of golf. Response should be strong from those who know the value of the package is priceless.

Friday, October 23, 2009

Take Your Sweetie to Tahiti


Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to something snappy and bold the phone numbers so they are easier to spot.

Sunday, October 18, 2009

Keep your business top of mind

Quick, name a Hair Salon in Norman, Oklahoma. Being Top of Mind means more customers will prefer your firm to the competition.

Small space ads like this one-- especially when they run every day-- leave a lasting impression on consumers. The repetition that comes with frequency will grow your name awareness. Watch your sales soar. Best of all you see more new customers, repeat customers and referrals and without offering big discounts to get them in the door.

I like this one for the pretty face with her trendy style. Better to put a big benefit headline at the top and move the name to the bottom. Address and phone can be set smaller. Do this so more people will pause to read it and remember your name.