Compliments to the designers of this full page ad for the Villages of Irvine in The Orange County Register. The stunning photography and clean layout make it stand out from the crowd whether you turn the pages and find it in main news or in the Saturday New Home section.
Potential new home buyers are wowed by the emotional triggers from the lifestyle messages that sell living in Irvine communities.
Extra points for the strong benefit statements and details on the 5 communities. I'm a big fan of maps and QR codes too.
