Saturday, May 17, 2008

Her jeans from Luna Chics fit like a glove


Casual. Fun. Friendly. That's how Luna Chics, a women's clothing boutique in Portsmouth, NH. welcomes you when they land on their website. I found myself there after clicking on this leaderboard that I spotted on several pages of www.seacoastonline.com, the website for Portsmouth, N.H.
Luna Chics promises to find your best fitting jeans. This 728x90 banner sports a shapely example, cropped to her waist and thighs, to maximize the tight dimensions that horizontal banners offer. The copy block lists example of the items in the store but is short on the benefits described when you visit http://www.lunachicksnh.com/.
Check it out, see if you agree that the site is well done. As for this online ad I think it will generate better results if designed with a simple transition. Get her attention with the shot of the perfect fit jeans with a tempting headline: 20 brands of designer jeans...best fit guaranteed. Close with the store's logo and contact info so it's easy to call or shop.

Thursday, May 15, 2008

Hair style makes her look like a goddess


This pretty face and glamorous hair style combine for a pleasant surprise for readers of the Boulder Daily Camera. Designers of this display ad for West End Salon let the photo do the talking, reminding current clientele that it's time for a new do. It grabs attention of new customers because its look is different. Though it lacks a big benefit headline this print ad speaks volumes relying solely on her soft and subtle image. Tempted? Then the free conditioning treatment with purchase or 10% off is a bonus.