Would you click on this 300x250 digital display ad to learn the current fair market value of your home? You probably see similar messages in your mailbox urging you to call. If you are like most people you try to stay anonymous as long as possible. If you are selling you probably look for safe sites like Zillow to show your homes current value. But news reports show that Zillow's chief executive said that nationwide Zestimates have a “median error rate” of about 8 percent. Wow, 8% is a lot of money. Realtors would advise you to consult with them for a comparable sales based on location, condition and the abundance or scarcity of homes for sale nearby.
Which would you rather do - click to a website and leave your name, email address and property address - or call?
