Serious international travelers to Dubai are highly likely to be lured by this ad for Emirates Airlines in the San Jose Mercury News.
The wide angle view of this fellow relaxing in his first class suite captures your curiosity. The benefit-- Non-stop sanctuary-- prompts you to read the ad copy which is well written and instantly appeals to your wants for the finer things in life.
This ad speaks to the few who can afford and justify such luxury. Weigh that against the lifetime value of each new customer.
