So you are flipping through the pages of The New Observer (Raleigh, NC) and you happen upon this handsome b&w ad. Almost all will pause to read the headline but avid golfers will dream of standing over a putt on Pinehurst No. 2.
Kudos for the designers for choosing to use the photo to fill the ad space. I also like the artful way the headline and ad copy tell the story without detracting from the scene.
The price isn't cheap-- $222 per person per night for room, breakfast and a round of golf. Response should be strong from those who know the value of the package is priceless.
