Why is it that some ads work better than others. Why does the typical newspaper real estate ad fail to make the phone ring but others like this one by Sotheby's in Denver literally shake the earth with results?
Its simple. This one stands out from the crowd.
While most listing ads showcase a "drive by" photo... this one sports multiple photos, all carefully lit and framed to show off this Tuscan Estate's strongest features.
Granted this is the ultimate trophy house and has more than ample advantages. But even modestly priced homes have a unique selling proposition, a room or feature that makes it attractive to the right buyer. Start with a photo that sells the home's best feature, add a strong benefit headline, and back it up with well written copy that makes the potential buyer dropped what they are doing and call for a private showing-- before this gem of a home has multiple offers.
