Tuesday, November 18, 2008

ABSOLUT-LY



Okay, it's not a price point ad that's now showing in the Dallas Morning News for Absolut Los Angeles. That's fine because those who prefer this popular brand buy it for its smooth taste, not because of its price point.
Style points for the image that proudly puts the new mix on a pedestal. And benefit headline that promises Lights, Camera, Vodka in an Absolut World.
Proof? Absolut-ly. The unveiling of new limited edition vodka starring a blend of Acai, Acerola, Pomegranate and Blueberry. Yum.
And a chance to go online and vote for the next Absolut city.
Which one is your favorite?