Sunday, August 23, 2009

Artsy ad for Tlingit glass creations


What a winner from the Museum of Glass in Tacoma.
Designers used a photo to play up a piece created by Preston Singletary to show museum visitors a sample of what's in store when they tour his Echoes, Fire and Shadows, now through September 19.
The fonts, shades and colors balance the bold and simple look.
The ad copy includes plenty of particulars but misses the point that was instantly clear with a visit to the museum's website--- Preston magically mixes his Tlingit ancestry with dynamic studio glass moves.
Sell the sizzle.