Sunday, June 15, 2008

Tell and sell what's special about your store


Found this clean and colorful ad on statesmanjournal.com (Salem, Or.). The leaderboard has a local look with the cornucopia on the left and the bare bottomed guy running on the right. Designers of this ad urge you to "Be Natural" and shop Life Source Natural Foods. They sell Organic produce, groceries, bulk food, etc. plus the vegetarian deli. The banner ad rotates through a show of snapshots of the inside of the store. Apparently it's a big place. The ad asks you to "click here" and perhaps you'd be inclined if given a reason (Instant savings, Online specials, Order a sandwich). To win new customers many ads fail to tell and sell why you should shop this store rather than another.