Shopping for a new car, wondering what you can get for your trade? The answer is a click away when you happen upon this 300x250 box ad on the home page of the Naples Daily News.
No style points for the look and feel of this online display ad. Graphically, you might not know the ad is brought to you by a used car dealer. But the simple question and strong call to action will deliver a higher than average click through rate from people ready to shop for a new car.
That's because we all want to know "what's my car worth?"
