Saturday, May 24, 2008

New way to see Nevada


Think of Nevada and I think of Las Vegas and Reno with big hotels, casinos, shows, bright lights, lots of noise, all sorts of fun.
But there's more to Nevada than you think.
That's the message in this 160x600 Skyscraper appearing on the website for the Salt Lake City Tribune. The day hiker shown here has a top of the world view. The ad promises that could be you. Click Now to download your Nevada Visitors Guide. Nice layout. Simple message. Good call to action.

Monday, May 19, 2008

Careful, she'll make you Blush


It takes a lot to convince someone to switch hairstylists or try a new make-up bar. More than price, maybe more than promises. This display ad I found in the North County Times (Ca.) uses a stunning photo to demonstrate what to expect from Blush Beaute Bar & Salon in Temecula. I like the bold strokes that frame her face and the lavendar hues that shadow her eyes and coat her lips. This small space ad works hard to capture your attention and convince you to give them a try. You can call or stop by (walk-ins welcome) but no web address was included. Searched but couldn't find one on the net. Expect that to change soon.
Ordinarily I don't like ads that lead with company name, better to lead with a strong benefit headline. But in this case Blush says it all.