Friday, October 23, 2009

Take Your Sweetie to Tahiti


Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to something snappy and bold the phone numbers so they are easier to spot.

Sunday, October 18, 2009

Keep your business top of mind

Quick, name a Hair Salon in Norman, Oklahoma. Being Top of Mind means more customers will prefer your firm to the competition.

Small space ads like this one-- especially when they run every day-- leave a lasting impression on consumers. The repetition that comes with frequency will grow your name awareness. Watch your sales soar. Best of all you see more new customers, repeat customers and referrals and without offering big discounts to get them in the door.

I like this one for the pretty face with her trendy style. Better to put a big benefit headline at the top and move the name to the bottom. Address and phone can be set smaller. Do this so more people will pause to read it and remember your name.