The headline grabs you-- for two reasons. The wording and its graphic dominance at the top of the ad.
The call to action is strong with a promise that These Homes at these prices won't last long; then proof with SOLD stamped on two of the properties.
Build desire and sell the value by adding a big more description for each of the model homes.
The map give you a sense of place. The contact info is complete with www.mccalebhomes.com.
Pound for pound, this is a good one for a builder in a market that is starting to pick up the pace.
