Some ads don't work

In a few seconds how many people ready to buy a used car will stop and read this ad? Some but probably not many. That's because other ads on the page have a big headline or graphic that signals the shopper to stop and look. An basic ad like this one can make the phone ring if the vehicles featured are popular units and priced to move. Liner ads in classifieds work that way. You are reaching red hot buyers who know a great deal when they see it.

Change the headline on this one to:

USED CARS

priced to move this weekend

Then feature a photo of the most popular rig at an unbelievable price. List below the other great deals, showing the Kelley Blue Book price and the Estabrook sale price. Run it Saturday and Sunday and get ready to clear the lot.

What a Deal

Hard to resist a powerful used car ad like this one from Macon, Ga. Selection, price, financing, no money down... Always top dollar for your trade. The units are organized by type of rig-- Imports, SUVs and Domestics-- and by price. Makes it quick and easy to see if want you want is in stock, on sale and ready for delivery. Strong directional draws your eye to the sales info on the right. Check out the Bargain Corner and Credit Repair. Give this ad 5 stars.

Mega Sale

Here's a winner from The Telegraph in Macon, Ga.

Big benefit headline that screams price/value. Everything is on sale. Selection and prices, proven with examples and prices in the ad copy. Shoppers ready to buy can see instantly that sale prices are below target price. Strong call to action. Clean layout. Expect this dealer to have a big weekend.