Ad hits the target audience

In two seconds how many people who are ready to buy a Honda Odyssey will stop and look at this ad? A bunch. That's because the readers eyes are instantly drawn to the picture of the young family standing next to the bright and shiny new car. The big bold headline shouts Family Values, another hook for the couple looking for a practical and sporty family vehicle. With offers of no payments for 90 days and lowest prices Crowfoot Honda in Calgary wants you to buy from them rather than another dealer. But doesn't every dealer advertise "lowest prices?" Do you believe every advertising claim that you read? Of course not. What makes this ad effective is the dealer proves the savings by including examples and prices in the ad copy. Not interested in an Odyssey? No problem. Crowfoot Honda offers three other great buys on Honda CRV, Pilot or Accord. In fact the entire inventory is on sale. Over 400 vehicles to choose from. Ads like this one promise to save you time and money, both important to many buyers. The layout is clean, the use of color is exceptional. One suggestion: embed the Honda logo at the top of the ad so shoppers who are hunting for Honda can more easily realize that it's a sale advertisement for Hondas.

Winning new customers

Health clubs, like many businesses, need a steady flow of new customers. Prospects include first timers as well as others willing to switch facilities. So, why should someone join your fitness center rather than another?

This handsome small space ad from The Sun in Vancouver, Canada sports happy faces in a full color photo that quickly grabs the reader's attention. The bold benefit headline promises "this membership will change the way you look and feel." On top of that Fitness World offers price incentives: 50% off the month-to-month initiation plus first month free. Web address was included for those needing more information. Run this ad 3-4 times per week for maximum reach and frequency. It's an effective way to win new customers.