Trunk Show needs kick

Simple layout and lots of white space in this display ad for Main & Taylor in the Raleigh Observer means a lot of women will stop and look.  The tall leather boots frame the left side of the ad, clearly delivering a strong signal.

Previous customer will probably understand the benefit-- lots of new styles of shoes and bags, maybe at bargain prices.

Unfortunately, non-customers will skip past this one because it lacks a clear benefit and proof.

So many places to buy shoes, so little time, makes it critical that print and online ads convince customers to shop this store rather than another.