Sunday, October 4, 2009

Campbell's ad sells less salt


This newspaper ad is suitable for framing.
What a beautiful ad from Campbell's promoting its low salt Tomato Soup. Ran to day in the News Tribune (Tacoma, Wa.).
See how they used blue skies, clear seas and the shell to show that the world's best sea salt let's them use less salt to make their tasty soup.
Powerful branding for this time of year.