Banner makes you pause for little miracles

Notice how the baby business is booming again? This 300x250 from New Orleans (www.nola.com) catches your eye with its focus on a cute little newborn. I like the way the photo fills the frame and the benefit-- Specializing in Little Miracles-- is tucked below. If the goal is name awareness then Tulane-Lakeside Hospital executes well with this creative. No obvious call to action but if one is curious for more information a click takes you the hospital's home page. Better if it linked directly to content for the birthing center.

Banner speaks to passive job seekers

Not everyone loves their job. This ad speaks to nurses and other medical professionals who are willing to jump ship for a better work environment. Found this leaderboard for Baptist Health Care on the website for the Pensacola (Fla) News Journal on the Jobs page. I'm sure the employer has their openings posted on the PNJ's jobboard but this message is meant to reach passive job seekers who are interesting in a better opportunity but don't have lots of time to search the listings. Many recruiters are eager to reach top talent working for the competition for their resumes are often prized more than those from ordinary job seekers.

This banner gets high marks for its strong signal and clean look but might yield more response with a simple call to action.