Some ads are meant to make the phone or cash register ring. Others like this one speak to current customers with an indelible branding message.First People's Bank does a smart job of branding as they make a point about their 10 years in business.
I like this ad for its strong signal-- the image of the boy reaching out to tell you he's 10. And the copy is well written, inviting you to take part in the celebration.
Effective ads like this one make you feel good. Generally, ads that make you laugh or cry are the ones you remember.
