Thursday, February 26, 2009

Are you ready for some Sun?


It snowed last night in Seattle-Tacoma and probably a lot of other places in the northern hemisphere. So how tempting to stop and examine this skyscraper for the RIU Hotel & Resort in Cabo San Lucas.

Effective ads make it easy for the target audience to picture themselves using the product. In this case I'm sitting in a cabana chair, about to sip from a drink, holding the little umbrella with my finger and thumb.

The offer? All inclusive from $102 per day.

You just have to click for more info, don't you?