Wednesday, June 11, 2008

Good copy in ad for attorney


Accident victims or loved ones reading the Dallas Morning News are likely to stop and read this print ad for the Rasansky Law Firm.
Why? Just good ad copy with: Injured? Hurt? Collect.
Then you check her face, cropped into the corner of the ad. Her serious expression gives you confidence that the attorneys for this firm can get the settlement you deserve. Unsure how it works? No problem with the Free Initial Consultation. Go ahead, call the 800 number.
Hard to find a legal ad that compares.

Sunday, June 8, 2008

Doctor creates Beauty on the Beach


Tight cropping makes it impossible to not stop and look at this sculpted body on the beach. Dunes Cosmetic Surgery placed this print ad in the Myrtle Beach Sun News, no doubt targeting women wishing for a body like this one.
Light on text, the message is simple: Are you ready?
The photo does the selling, offering proof that for some women a body like this one is priceless.
Google Dr. Ralph Cozart for before and after photos and testimonials from satisfied patients.
Tastefully done.