Would you take a minute to vote for which fries are better--McDonalds or Burger King--- especially for a chance to win $50,000? Found this innocent looking leaderboard for www.predicto.com on the website for the Courier Post in Cherry Hill, NJ. For its layout and simple message it's a highly effective banner ad. Click on it (and I expect many will) and you are prompted to enter your cell phone number to vote by text message. The fine print reveals it will cost you $9.99 per month to participate in the surveys and chance to win prizes. Many people I know won't enter a sweepstakes at the mall or click on banners ads for fear of telemarketing calls or unwanted emails. On the other hand voting by text message is so common many people do it without much thought.
What do you think of offers like this one?
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