Upscale is one word often used to describe Saks Fifth Avenue. Sorry, but some of that is lost in this skyscraper placed this week on several channels of the website for The Miami Herald.
The background image-- cobblestone pavers-- distracts from the shots of the two young women modeling the latest fashions. What do you think? Does it grab you?
Granted, many will stop and look at their faces, but how many will be compelled to click for more information? The benefit headline urges women to Stop By, Tell All, Win Big. Maybe that's enough but I was expecting more.
Okay, so I clicked on the ad and immediately found out a whole lot more. Saks' promotion is cool-- a chance to tell your story about What Style Means and win $2,000. And for inspiration shop the new collection at Saks.com.
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