Saturday, April 12, 2008

Newspaper ad for Hofstra U. has an edge


College on your mind? Do you need vision, energy, momentum? How about an edge? This print ad I discovered in New York Daily News for Hofstra University offers all that and more. I like this ad for its tidy layout and its focus on the smiling student who makes eye contact with readers. Designers blurred the background to make way for the ad copy (click on the ad for larger view).
Hofstra's admissions team wants you to find out more by visiting their booth at the National College Fair. Definitely a step above the creative seen in most recruitment ads.

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