Saturday, April 12, 2008

Helly Hansen ad built like a Hummer


Wow. This Helly Hansen print ad in the Denver Post stands out from the crowd with its big bold logo as the platform for dude on the skis. The offer is plenty strong too with the Penny Sale and chance to buy select apparel at up to 40% off.
Current customers are bound to flock to the store today in Boulder. But what about new customers?
I'm not familiar with the retailer so I went online and found they sell protective technical gear for work, survival and sport. Their 3-layer apparel system keeps you dry and warm.

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