Cute killed this ad for Martini's in the Myrtle Beach Sun News. The creator decided to turn things upside down to stand out on the page, thinking the target audience would play along and flip the newspaper upside down to read the ad message. Sorry, but ad readers won't play that game. Too bad because the ad had potential. The image of the martini with the toothpick piercing the olive instantly hooks any martini lover. The incentive for 50% off dinner with purchase of one at regular price is very tempting for diners looking for options. Unfortunately the ad dies of suffocation-- too much copy. My advice: skip the gimmicks and keep the message simple.
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