Saturday, April 11, 2009

Doctor, is that you?


Okay, many recruitment advertisers have take their postings to the web but there are still some great examples of powerful newspaper help wanted ads.
Take this one, for example, from the Denver Post.
Graphically this message calls to the doctor who may be the next Director of Surgery at Platte Valley Medical Center in Brighton, Co.
The photo does the selling. Her eyes speak to the hard-to-find candidate who is compelled to stop and ask: is this position the perfect fit for me.
Effective ads like this serve as interruption advertising, stopping the passive job seeker for a moment when they least expect it.

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