Make me look by featuring a photo of something I'm not expecting.
Flipping through the pages of the Commercial Appeal in Memphis, Tennessee, you may wonder who is that under the pit helmet crouched in a sea of grass peering at me through binoculars?
A lot of people these days are looking for higher interest rates for short term investments. No doubt this ad will get many of us to stop and look and then want to learn more about 4% rates.
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