Top of the Rockies is where they'll take you when you stop to study this print ad for REI, now showing in the Boulder Daily Camera.
The photo fills the frame and the headline subtly states:
REI's Anniversary Sale.
It's the biggest sale of the year.
Faithful fans of this popular outfitter will gladly pay full price year round for REI's quality gear. But like Nordies shoppers they're likely to line up for "the sale you've been waiting for."
Not that 20% off is enough to get most of us excited, more that the prospect of kicking cabin fever for fun times in the mountains. Count me in.
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