454,000 reasons why you should visit the Horseshoe Casino.
I was awestruck by the golden horseshoe that dominates this print ad in the Memphis Commercial Appeal. Then the headline piqued my interest. Gamblers play to win and they take comfort in knowing when someone wins big. The message here: it happens all the time. You could be next.
But we all know you have to play to win.
Ordinarily I'm not a fan of white type on a black background. The type is hard to read and the photo of the happy jackpot winner is too small and barely discernible. Click on this ad to see what I mean. That said, the gold on black combo is strikingly bold.
Casinos across the country advertise. Many of those ads feature people having fun at the tables or playing the slots. Few present the lure with as much class as this one.
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