Banner designers for the tourism board are targeting young, active couples on New York's Long Island with this 300x250 box ad that I discovered on the web pages of Newsday.
I would deduct a couple points for the logo in the lower left corner for the way it creeps into the ad and covers up her swimsuit. The headline (The Real Us. The Real Bahamas) is hard to read with the font that fades into the skyline. Putting that aside, the couple looks happy and seem to beg you to click on the banner for more info including where to stay, what to do, rate packages and links to reservations. The promise is that you'll have a splashing good time.
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