Blue sky with puffy clouds, a young person kicking up their heels in a pair of green sneakers. The image makes me stop and look at this ad for Calgary's International Children's Festival.
What's it all about?
The ad tells us Tickets are on sale, dates and such.
Probably most in Calgary are familiar with this annual performing arts festival. The rest of us are left flipping the page. Curiosity took me to the web so I could learn more about the event. It sounds like a lot of family fun: arts, music, comedy and hands on experiences.
This newspaper ad needs to do more story telling.
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