Good Results for View Home

I like this Real Estate ad from Tacoma, Wa. (The News Tribune) for its simple layout, clear signal, benefit and proof.  Ron Lunceford reports good traffic to the open house and dozens of phone calls for the list of other view homes and single level homes in the area.  Good call to action and response from move  up buyers.

Makes me want a Nissan

What do you think of this 300x250 from Nissan?  Notice the head-on lineup of their Top 5 sellers, color coded to make it nice on your eyes, then the Nissan logo and  the subtle invite to VISIT.

Best case for an Open House

"I ran an ad and didn't get any calls" or "I hosted an open house and no one stopped by."

Why is it that some ads work better than others.  Why does the typical newspaper real estate ad fail to make the phone ring but others like this one by Sotheby's in Denver literally shake the earth with results?

Its simple.  This one stands out from the crowd.

While most listing ads showcase a "drive by" photo... this one sports multiple photos, all carefully lit and framed to show off this Tuscan Estate's strongest features.

Granted this is the ultimate trophy house and has more than ample advantages.   But even modestly priced homes have a unique selling proposition, a room or feature that makes it attractive to the right buyer.  Start with a photo that sells the home's best feature, add a strong benefit headline, and back it up with well written copy that makes the potential buyer dropped what they are doing and call for a private showing-- before this gem of a home has multiple offers.

Bay Creek ad sells lifestyle

Pretty amazing offer-- 3 day/ 2 night getaway with two rounds of golf and $100 restaurant gift certificate-- for visiting Bay Creek near Cape Charles, Va. It's all part of the development company's Discovery Tour.

I like this ad for its simple layout, clean design and well written copy. 
This one scores a 10 in all three categories-- signal, benefit, proof.  It all adds up to making you want to call.

Trunk Show needs kick

Simple layout and lots of white space in this display ad for Main & Taylor in the Raleigh Observer means a lot of women will stop and look.  The tall leather boots frame the left side of the ad, clearly delivering a strong signal.

Previous customer will probably understand the benefit-- lots of new styles of shoes and bags, maybe at bargain prices.

Unfortunately, non-customers will skip past this one because it lacks a clear benefit and proof.

So many places to buy shoes, so little time, makes it critical that print and online ads convince customers to shop this store rather than another.

Humor Sells Real Estate



Tough economy?  Wrong time to sell your home?

Maybe not, if you list with Jeff Hughes at Keller Williams Real Estate.

Instantly your eyes are drawn to the gloved hand with two fingers ready for a rectal exam.   Most readers may laugh at the headline and move on, but home sellers with an expired listing may decide to call Jeff for advice.

Ads that make me laugh tend to be remembered.

Sexy Bisha

So.. you find yourself thumbing through the pages of the Toronto Globe & Mail until your eyes happen upon this striking display ad for Bisha Hotel & Residences.

You are going to stop and look. If you are interested in a luxury condo where Attitude is Living Your Life, Where You Want It, As You Like It... then you will stop what you are doing to check out the website.

The black & white image featuring her daring look and the blindfold that leaves you wondering "what's this about?" cause this one to get more than average attention.

An upscale look for Bisha's luxury, cosmopolitan lifestyle.

Results may suffer, though, for unless you stop for a tour at http://www.bisha.com/ you may miss its many benefits.