Layout works for Smart car

Shopping for a high mpg commuter car?

Then you'll probably stop and look at this ad from Smart Centre Calgary Hyatt now showing in the Calgary Herald. Designers offer three views (my favorite is the larger one that's "coming at ya."

The benefits are strong-- the perfect commuter-- plus $2000 back. Ad copy gives you more reasons to consider Smart over the other makes available.

Forget about waiting, the countdown for the final 14 begins.

Simply irresistible two-seater for those with an open mind.

Eye see

Your eyes are drawn to her extreme eyelashes in this small space ad for Infusion in the Northwest Herald (Crystal Lake, IL).

A simpler layout, less ad copy and more feminine font will make this one easier on the eyes and cause more women to "Say Eye Do."

Infusion sports a snappy slogan...where makeup, artistry and beauty meet. And the offer-- buy 2, get 2 free-- may be compelling, if not lost in the message.

ABSOLUT-LY

Okay, it's not a price point ad that's now showing in the Dallas Morning News for Absolut Los Angeles. That's fine because those who prefer this popular brand buy it for its smooth taste, not because of its price point.
Style points for the image that proudly puts the new mix on a pedestal. And benefit headline that promises Lights, Camera, Vodka in an Absolut World.
Proof? Absolut-ly. The unveiling of new limited edition vodka starring a blend of Acai, Acerola, Pomegranate and Blueberry. Yum.
And a chance to go online and vote for the next Absolut city.
Which one is your favorite?

Warm and comfy

Snuggle up by the fire with this ad from NW Natural Appliance Center in The Portland Oregonian.

You stop and look to see she's busy with her laptop, then you read about Comfort, Convenience, Efficiency AND $250 Free Gas.

To good to be true?

Details in the ad copy and break-out box back up the ad claim.

If you are in the market for a new gas fireplace it's an offer that expires soon so act now!

Sarah Palin hockey moms look-a-likes

Signal, benefit, proof. Three elements that make print and online ads more effective.

Signal: Sarah Palin's name in the headline and her full color likeness make you stop and look at this newspaper ad in the Oklahoma City Oklahoman.

Benefit: Sarah's big smile promises a fun time for Hockey Moms Night with the Blazers.

Proof: for $10 you're promised the fun of a hockey game and intermission entertainment of Sarah Palin look-a-likes, even if Sarah was busy stumping in Pennsylvania.

Are you feeling Goofy?

Shutters Restaurant at Disney's Vero Beach Resort is selling fun times and memories with this black and white ad posted on http://www.tcpalm.com/, website for The Stuart News. Big smiles are certain if Goofy or other Disney characters join you your table. Give this ad high marks for creativity, benefit statement and ad copy that is well written. Families looking for things to do are bound to respond to this one.

Ad sells Total Skin Review

Not your typical newspaper ad. Designers used this striking b&w photo with high contrast and deep shadows to promote Dr. Arlette's Total Skin Review in the Calgary Herald. The benefit is subtle-- better skin, look better, for the rest of your life. And the call to action is soft too. But results may be be impressive if women seeking more info go to the website and book an appointment. Tastefully done.