Enter to win nets results

Can't miss the excitement in this 300x250 for Excalibur in Las Vegas.

Newspaper websites across the country seem to carry this one that offers an enter to win for a chance to experience New Year's Eve in Party Town, USA.

Her smiling face and raised glass call to any and all who are interested in a chance to win.

Graphics in this ad are sin-sational.

Take Your Sweetie to Tahiti

Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to something snappy and bold the phone numbers so they are easier to spot.

Cowabunga: good ad copy

Maybe he's your dad or a grandpa. Either way you know that if you put a skateboard in his hands he's likely going to need urgent care. That's the point of this ad from KPS Health Care in Bremerton, Wa.

The photo gets your attention because its not what you're expecting. The headline is fun and has you reading for more.

Well written ad copy makes this ad effective. Click on this ad so you can read the type: Bob has hit another phase in his life...he bought a skateboard and is trying to keep up with the kids. KPS Health Plans promises to be there with Bob every step of the way. Live it up Dad!

What are you waiting for?

The headline grabs you-- for two reasons. The wording and its graphic dominance at the top of the ad.

The call to action is strong with a promise that These Homes at these prices won't last long; then proof with SOLD stamped on two of the properties.

Build desire and sell the value by adding a big more description for each of the model homes.

The map give you a sense of place. The contact info is complete with www.mccalebhomes.com.

Pound for pound, this is a good one for a builder in a market that is starting to pick up the pace.

Casino calls: spin to win

People who love the Casinos may find this ad impossible to resist. Found this print ad this morning in the San Jose Mercury News.

Non-gamblers might skip it but players, overly sensitized to the lure of winning, will stop and look. That's because the designers used a powerful image of two happy ladies presumably just hitting a jackpot. Consumers instantly imagine being there too.

The bold headline promises $500 winners every 20 minutes. And notice the teaser below for the chance to win $750,000.

I like this one. It makes you feel good.

ABSOLUT-LY

Okay, it's not a price point ad that's now showing in the Dallas Morning News for Absolut Los Angeles. That's fine because those who prefer this popular brand buy it for its smooth taste, not because of its price point.
Style points for the image that proudly puts the new mix on a pedestal. And benefit headline that promises Lights, Camera, Vodka in an Absolut World.
Proof? Absolut-ly. The unveiling of new limited edition vodka starring a blend of Acai, Acerola, Pomegranate and Blueberry. Yum.
And a chance to go online and vote for the next Absolut city.
Which one is your favorite?

Sarah Palin hockey moms look-a-likes

Signal, benefit, proof. Three elements that make print and online ads more effective.

Signal: Sarah Palin's name in the headline and her full color likeness make you stop and look at this newspaper ad in the Oklahoma City Oklahoman.

Benefit: Sarah's big smile promises a fun time for Hockey Moms Night with the Blazers.

Proof: for $10 you're promised the fun of a hockey game and intermission entertainment of Sarah Palin look-a-likes, even if Sarah was busy stumping in Pennsylvania.

Are you feeling Goofy?

Shutters Restaurant at Disney's Vero Beach Resort is selling fun times and memories with this black and white ad posted on http://www.tcpalm.com/, website for The Stuart News. Big smiles are certain if Goofy or other Disney characters join you your table. Give this ad high marks for creativity, benefit statement and ad copy that is well written. Families looking for things to do are bound to respond to this one.

Surrender your body Per Se

Unusual images in print ads like this one make you stop and look. Per Se, an Aveda salon spa advertised in the Hartford Courant to reach women looking for luxurious spa treatments. Per Se promises to nurture your body from head to soul. This ad continues to sell with well written copy that captures the heart (surrender your body to luxurious treatments) and finishes with an invite to book an appointment.

Ads like this one reach new customers and remind regular clientele that it's time to return.
Agree?