Wow, W. Dallas Victory

Whatever, whenever. Who could ask for more?

Well, take a look at this striking full page, full color ad for W. Dallas Victory Residences....

Where you will discover the wow factor that comes in living in one of the nation's most dynamic urban neighborhoods. The image instantly sells the warmth and the view. Well written ad copy transforms casual interest to desire for more. With phone and website contact info you know it's time to act. Before they are all gone.

Picture yourself playing Pinehurst

So you are flipping through the pages of The New Observer (Raleigh, NC) and you happen upon this handsome b&w ad. Almost all will pause to read the headline but avid golfers will dream of standing over a putt on Pinehurst No. 2.

Kudos for the designers for choosing to use the photo to fill the ad space. I also like the artful way the headline and ad copy tell the story without detracting from the scene.

The price isn't cheap-- $222 per person per night for room, breakfast and a round of golf. Response should be strong from those who know the value of the package is priceless.

Take Your Sweetie to Tahiti

Clever headlines often make you remember the ad message. This one-- Take Your Sweetie to Tahiti-- hits the mark atop this photo depicting a couple relaxing by the pool.

The offer is a screaming good deal (airfare and 4 nights from $998) and likely will cause paradise vacation shoppers to book the trip.

Bet on better response with a sentence or two selling the benefits of this South Pacific getaway package including some of the fun things Tahiti has to offer.

And from the neck down this ad needs a makeover. Change the font for the ad copy to something snappy and bold the phone numbers so they are easier to spot.

Artsy ad for Tlingit glass creations

What a winner from the Museum of Glass in Tacoma.

Designers used a photo to play up a piece created by Preston Singletary to show museum visitors a sample of what's in store when they tour his Echoes, Fire and Shadows, now through September 19.

The fonts, shades and colors balance the bold and simple look.

The ad copy includes plenty of particulars but misses the point that was instantly clear with a visit to the museum's website--- Preston magically mixes his Tlingit ancestry with dynamic studio glass moves.

Sell the sizzle.

New look after Lasik

Considering Lasik? You may find it hard to resist this message for Florida Vision in the Stuart (Fla) News.

First thing you see in the word LASIK, then you can't help but look at her face and imagine life without glasses. Wow, how life would be different!

The ad is artfully designed though a bit busy with a few too many copy points. Better to cause readers to call or click to the website.

Here's a case where less is more.

Only way to fly to Dubai

Serious international travelers to Dubai are highly likely to be lured by this ad for Emirates Airlines in the San Jose Mercury News.

The wide angle view of this fellow relaxing in his first class suite captures your curiosity. The benefit-- Non-stop sanctuary-- prompts you to read the ad copy which is well written and instantly appeals to your wants for the finer things in life.

This ad speaks to the few who can afford and justify such luxury. Weigh that against the lifetime value of each new customer.

Are you feeling Goofy?

Shutters Restaurant at Disney's Vero Beach Resort is selling fun times and memories with this black and white ad posted on http://www.tcpalm.com/, website for The Stuart News. Big smiles are certain if Goofy or other Disney characters join you your table. Give this ad high marks for creativity, benefit statement and ad copy that is well written. Families looking for things to do are bound to respond to this one.

Ad says: Enjoy trip to the dentist

Her eyes and big smile tell you to stop and look at this print ad in Treasure Coast newspapers (Stuart, Florida). Then you learn it's about Dentistry that's Worry Free.
Jupiter Dental Spa hits the mark with parents who are ready to pickup the phone or go to the website to book an appointment today.
Nice layout, ad copy and call to action.