Take me away to the Land of Lagniappe

Wow, did you spot this beauty last weekend in the Houston Chronicle? They say any ad has 2 seconds to get your attention. Well this one had me at hello. The photo introduces us to the Lauberge du lac Casino Resort in Lake Charles, LA. The designers kept my interest with the headline: Rooms from $149. Extra helping of luxury included. But the clincher came in the body copy that promises golf, shopping and an escape to another world. Not being from Louisiana I had to check the definition for Lagniappe-- a little something extra you get when you make a purchase from a merchant in that part of the country. It all makes you want to call or visit their website to book a reservation.

Only way to fly to Dubai

Serious international travelers to Dubai are highly likely to be lured by this ad for Emirates Airlines in the San Jose Mercury News.

The wide angle view of this fellow relaxing in his first class suite captures your curiosity. The benefit-- Non-stop sanctuary-- prompts you to read the ad copy which is well written and instantly appeals to your wants for the finer things in life.

This ad speaks to the few who can afford and justify such luxury. Weigh that against the lifetime value of each new customer.