Take me away to the Land of Lagniappe

Wow, did you spot this beauty last weekend in the Houston Chronicle? They say any ad has 2 seconds to get your attention. Well this one had me at hello. The photo introduces us to the Lauberge du lac Casino Resort in Lake Charles, LA. The designers kept my interest with the headline: Rooms from $149. Extra helping of luxury included. But the clincher came in the body copy that promises golf, shopping and an escape to another world. Not being from Louisiana I had to check the definition for Lagniappe-- a little something extra you get when you make a purchase from a merchant in that part of the country. It all makes you want to call or visit their website to book a reservation.

Casino calls: spin to win

People who love the Casinos may find this ad impossible to resist. Found this print ad this morning in the San Jose Mercury News.

Non-gamblers might skip it but players, overly sensitized to the lure of winning, will stop and look. That's because the designers used a powerful image of two happy ladies presumably just hitting a jackpot. Consumers instantly imagine being there too.

The bold headline promises $500 winners every 20 minutes. And notice the teaser below for the chance to win $750,000.

I like this one. It makes you feel good.