People who love the Casinos may find this ad impossible to resist. Found this print ad this morning in the San Jose Mercury News.
Non-gamblers might skip it but players, overly sensitized to the lure of winning, will stop and look. That's because the designers used a powerful image of two happy ladies presumably just hitting a jackpot. Consumers instantly imagine being there too.
The bold headline promises $500 winners every 20 minutes. And notice the teaser below for the chance to win $750,000.
I like this one. It makes you feel good.
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