Showing posts with label newspaper advertising. Show all posts
Showing posts with label newspaper advertising. Show all posts

Sunday, October 4, 2009

Campbell's ad sells less salt


This newspaper ad is suitable for framing.
What a beautiful ad from Campbell's promoting its low salt Tomato Soup. Ran to day in the News Tribune (Tacoma, Wa.).
See how they used blue skies, clear seas and the shell to show that the world's best sea salt let's them use less salt to make their tasty soup.
Powerful branding for this time of year.

Tuesday, September 22, 2009

No one beats Walmart


Rarely do you see a display ad in newspapers for Walmart. This one is bound to deliver strong response.
Full page format makes the message loud and clear. Instantly you know Coke products are priced to sell with a bold promise that no one beats Walmart's "unbeatable prices."
$4.98 for a case of Coke. Wow. That's scary.
And in case the competition is thinking of going lower? Walmart is willing to match any local competitor's printed ad.
With ads like this the product will be flying off the shelves.

Sunday, August 2, 2009

Who's the Best Realtor?

Thousands sell real estate in Dallas, Tx. Only one can claim to be the best Realtor. Nathan Kaul with Keller Williams. Home buyers and sellers looking to hire a top gun will stop and look at this ad. And they will keep reading because the ad is attractive and the benefits are clear. Boost reader response with a quote from a satisfied customer rather than from Nathan himself.

Saturday, October 11, 2008

Ad sells Total Skin Review


Not your typical newspaper ad. Designers used this striking b&w photo with high contrast and deep shadows to promote Dr. Arlette's Total Skin Review in the Calgary Herald. The benefit is subtle-- better skin, look better, for the rest of your life. And the call to action is soft too. But results may be be impressive if women seeking more info go to the website and book an appointment. Tastefully done.

Thursday, September 11, 2008

Shark attack in Boulder


Like this one? Japango on Pearl Street in Boulder, Co. uses a creative approach to lure patrons to their sushi bar.

Readers of the Boulder Daily Camera probably aren't expecting to spot this shark leaping for the sushi but the unusual image makes you stop and look.

Attack the weekend...take a bite out of Happy Hour.

Simply irresistible.

Saturday, August 9, 2008

Ad says: Enjoy trip to the dentist


Her eyes and big smile tell you to stop and look at this print ad in Treasure Coast newspapers (Stuart, Florida). Then you learn it's about Dentistry that's Worry Free.
Jupiter Dental Spa hits the mark with parents who are ready to pickup the phone or go to the website to book an appointment today.
Nice layout, ad copy and call to action.