Campbell's ad sells less salt

This newspaper ad is suitable for framing.

What a beautiful ad from Campbell's promoting its low salt Tomato Soup. Ran to day in the News Tribune (Tacoma, Wa.).

See how they used blue skies, clear seas and the shell to show that the world's best sea salt let's them use less salt to make their tasty soup.

Powerful branding for this time of year.

How do you measure success?

Some ads are meant to make the phone or cash register ring. Others like this one speak to current customers with an indelible branding message.

First People's Bank does a smart job of branding as they make a point about their 10 years in business.

I like this ad for its strong signal-- the image of the boy reaching out to tell you he's 10. And the copy is well written, inviting you to take part in the celebration.

Effective ads like this one make you feel good. Generally, ads that make you laugh or cry are the ones you remember.

Mighty banner for McDonalds McMuffin

Hard to miss this 300x250 message from McDonalds this morning on the Atlanta Journal Constitution website (http://www.ajc.com/). It's posted across news, sports and other channels to reach online newspaper readers ready for a dandy deal on a Sausage McMuffin with egg.

Many online banners are designed to make you click. Not this one. They want you to drop what you are doing and drive to Mickey D's for breakfast.

Simple design, clean layout, powerful colors and a great offer.

The best part? Impressions for this banner seem to be served only in the morning.

Expect great response from this one.