Are you ready for some Sun?

It snowed last night in Seattle-Tacoma and probably a lot of other places in the northern hemisphere. So how tempting to stop and examine this skyscraper for the RIU Hotel & Resort in Cabo San Lucas.

Effective ads make it easy for the target audience to picture themselves using the product. In this case I'm sitting in a cabana chair, about to sip from a drink, holding the little umbrella with my finger and thumb.

The offer? All inclusive from $102 per day.

You just have to click for more info, don't you?

Mighty banner for McDonalds McMuffin

Hard to miss this 300x250 message from McDonalds this morning on the Atlanta Journal Constitution website (http://www.ajc.com/). It's posted across news, sports and other channels to reach online newspaper readers ready for a dandy deal on a Sausage McMuffin with egg.

Many online banners are designed to make you click. Not this one. They want you to drop what you are doing and drive to Mickey D's for breakfast.

Simple design, clean layout, powerful colors and a great offer.

The best part? Impressions for this banner seem to be served only in the morning.

Expect great response from this one.