Cowabunga: good ad copy

Maybe he's your dad or a grandpa. Either way you know that if you put a skateboard in his hands he's likely going to need urgent care. That's the point of this ad from KPS Health Care in Bremerton, Wa.

The photo gets your attention because its not what you're expecting. The headline is fun and has you reading for more.

Well written ad copy makes this ad effective. Click on this ad so you can read the type: Bob has hit another phase in his life...he bought a skateboard and is trying to keep up with the kids. KPS Health Plans promises to be there with Bob every step of the way. Live it up Dad!

Ad for Nissan Murano hits target

Discovered this 300x250 banner for Nissan's 2009 Murano recently on Yahoo. The design and color combination are powerful. Eyes are drawn instantly to the 0% APR. The sporty SUV is the center of attention. The flash file delivers the message swiftly and clearly... if you want one, click here.

Ads like this one are designed to brand the product and generate click thrus. But some will call and others will visit the local showroom.

Jewelry ad begs for benefits

Expect to Be Impressed is the promise in this ad for Doris McLendon's Fine Jewelry in the Memphis Commercial Appeal. Her pretty face, that gorgeous red top and and fine gold jewelry combine for a powerful signal. It's all so Christmasy. The subtle benefits are tucked in to the crimson ornament, leaving the sell too soft and absent any tangible proof of savings. Give designers high marks for layout and branding but the results are sure to be disappointing in today's retail economy.

Shark attack in Boulder

Like this one? Japango on Pearl Street in Boulder, Co. uses a creative approach to lure patrons to their sushi bar.

Readers of the Boulder Daily Camera probably aren't expecting to spot this shark leaping for the sushi but the unusual image makes you stop and look.

Attack the weekend...take a bite out of Happy Hour.

Simply irresistible.

Ad says: Enjoy trip to the dentist

Her eyes and big smile tell you to stop and look at this print ad in Treasure Coast newspapers (Stuart, Florida). Then you learn it's about Dentistry that's Worry Free.
Jupiter Dental Spa hits the mark with parents who are ready to pickup the phone or go to the website to book an appointment today.
Nice layout, ad copy and call to action.