Tee It Up at Golf Town

Shopping for golf clubs? Impossible to miss this powerful ad that ran recently in The Calgary Herald.

First you can't help but notice the almost large as life over sized driver that seems to leap from the page. And the chance to save on Nike Golf-- particularly if you are a fan of the brand-- makes it tough to turn past this one.

The proof is in the ad copy with regular price, big sale prices and the savings calculated for you.

Golf town is likely to drive it long and straight with this one.

Time for Tiger

This week is Tiger Week on the Golf Channel. Ben Bridge Jewelers may have timed this right with this striking ad in The Denver Post. How many golfers would like to play like Tiger? Or to wear a TAG Heuer time piece that Tiger endorses? Many fans wait anxiously for Tiger's return in 2009. The Golf Channel programing this week feeds that frenzy. Ads like this one that tap that national exposure are well timed, brilliant.

As for the ad itself--- winner written all over it. The layout is simple, the photography stunning, the signal crystal clear, the benefits bold and the proof in the ad copy.

Bravo.

Jewelry ad begs for benefits

Expect to Be Impressed is the promise in this ad for Doris McLendon's Fine Jewelry in the Memphis Commercial Appeal. Her pretty face, that gorgeous red top and and fine gold jewelry combine for a powerful signal. It's all so Christmasy. The subtle benefits are tucked in to the crimson ornament, leaving the sell too soft and absent any tangible proof of savings. Give designers high marks for layout and branding but the results are sure to be disappointing in today's retail economy.