New look after Lasik

Considering Lasik? You may find it hard to resist this message for Florida Vision in the Stuart (Fla) News.

First thing you see in the word LASIK, then you can't help but look at her face and imagine life without glasses. Wow, how life would be different!

The ad is artfully designed though a bit busy with a few too many copy points. Better to cause readers to call or click to the website.

Here's a case where less is more.

Time for Tiger

This week is Tiger Week on the Golf Channel. Ben Bridge Jewelers may have timed this right with this striking ad in The Denver Post. How many golfers would like to play like Tiger? Or to wear a TAG Heuer time piece that Tiger endorses? Many fans wait anxiously for Tiger's return in 2009. The Golf Channel programing this week feeds that frenzy. Ads like this one that tap that national exposure are well timed, brilliant.

As for the ad itself--- winner written all over it. The layout is simple, the photography stunning, the signal crystal clear, the benefits bold and the proof in the ad copy.

Bravo.

Sarah Palin hockey moms look-a-likes

Signal, benefit, proof. Three elements that make print and online ads more effective.

Signal: Sarah Palin's name in the headline and her full color likeness make you stop and look at this newspaper ad in the Oklahoma City Oklahoman.

Benefit: Sarah's big smile promises a fun time for Hockey Moms Night with the Blazers.

Proof: for $10 you're promised the fun of a hockey game and intermission entertainment of Sarah Palin look-a-likes, even if Sarah was busy stumping in Pennsylvania.

This ring is a jewel

Simple and straight forward, I like this ad for Jewel Smiths that ran in the San Francisco Chronicle. The photographer's macro lens captures the beauty of this creation from the custom jeweler.

Visit in person or online and imagine the possibilities... kind of catchy, don't you think?