How much is 25% off?

The lady in the ad is screaming for joy because Jetson's in Ft. Pierce, Florida is offering 25% off matching pairs of Whirlpool front loaders.

Style points for the look and layout. The signal is clear. And the big bold benefit headline jumps off the page.

Unfortunately the message is short on proof. 25% off what? Add the regular price and the savings-- provided the specifics prove it's a smoking hot deal-- and response will spike.

Otherwise, it's just another pretty ad.

No one beats Walmart

Rarely do you see a display ad in newspapers for Walmart. This one is bound to deliver strong response.

Full page format makes the message loud and clear. Instantly you know Coke products are priced to sell with a bold promise that no one beats Walmart's "unbeatable prices."

$4.98 for a case of Coke. Wow. That's scary.

And in case the competition is thinking of going lower? Walmart is willing to match any local competitor's printed ad.

With ads like this the product will be flying off the shelves.