Eye see

Your eyes are drawn to her extreme eyelashes in this small space ad for Infusion in the Northwest Herald (Crystal Lake, IL).

A simpler layout, less ad copy and more feminine font will make this one easier on the eyes and cause more women to "Say Eye Do."

Infusion sports a snappy slogan...where makeup, artistry and beauty meet. And the offer-- buy 2, get 2 free-- may be compelling, if not lost in the message.

Ad sells Total Skin Review

Not your typical newspaper ad. Designers used this striking b&w photo with high contrast and deep shadows to promote Dr. Arlette's Total Skin Review in the Calgary Herald. The benefit is subtle-- better skin, look better, for the rest of your life. And the call to action is soft too. But results may be be impressive if women seeking more info go to the website and book an appointment. Tastefully done.

Pure Prada

Another winner from the San Francisco Chronicle. Powerful branding in this sophisticatedly stunning ad for Prada. Look closely and you'll see the address, phone and web address in the lower lefthand corner.